One for the money, two for the show, and three to get ready. Now go Cat Go!
Memphis Tourism and Elvis Presley’s Graceland will soon present “Love Me (Bar)Tender” transforming Downtown L.A.’s popular bar, Truly L.A., into a replica of the King’s most iconic room at Graceland—the Jungle Room!
“I did it my way…”
When the Jungle Room first made its debut in 1965 at Graceland, Elvis made sure he’d never forget his time in Hawaii. Walking into the den, Elvis, Priscilla, and guests would relive the adventure in paradise night after night.
The hideaway room featured a rock waterfall, a lacquered tiki bar, matching tribal furnishings, and an unforgettable green shag carpet that covered the floor and ceiling. Come to find out, that bright green shag carpet made for great acoustics, allowing Elvis to record songs like “Blue Eyes Crying in the Rain” and “Moody Blue” at Graceland.
Can’t Help Falling in Love
In honor of Elvis intoxicating island nights, Truly will set up its own trip to paradise, where visitors can expect immersive retro vibes, social media photo ops, themed Trulixir cocktails, and delectable bites curated by Truly L.A. chefs and mixologists.
Graceland is one of the most famous homes in the U.S., averaging around a half-million visitors annually. Graceland’s entertainment and exhibition complex is over 200,000 square feet in size and features a new 80,000 square-foot Graceland Exhibition Center, the AAA Four Diamond Guest House at Graceland, a 450-room resort hotel; and the Graceland Archives, featuring thousands of artifacts from Elvis’ home and career.
Elvis Presley had many ties to the Los Angeles area, including owning several residences, filming TV specials and movies on the studio lots, and recording some of his biggest hits.
Graceland Estate and Memphis Tourism, the creators of the experience, expressed their enthusiasm.
“After seeing the love everyone showed the city of Memphis and the ‘Love Me (Bar)Tender’ pop-up last year, we are thrilled to bring this activation celebrating the Home of the Blues to the City of Angels,” said Regena Bearden, Chief Marketing Officer at Memphis Tourism.
“We are thankful for the opportunities to collaborate with our partners at Memphis Tourism to attract new travelers to our destination,” said Jen Swearingen, Senior Director of Marketing for Elvis Presley Enterprises, Inc. and Graceland. “The Jungle Room activation is just one way for us to give visitors a taste of one of the most iconic attractions in Memphis and to drive visitation to Graceland.”
Love Me “Bar”Tender?
That’s the name, and they are sticking by it. As thousands have already visited the “Love Me (Bar)Tender” pop-up since it debuted in October 2023, The newsworthy experience kicked off in New York City, followed by stops in Boston and Chicago, which received standing ovations.
The pop-up bar bringing the King of Rock ‘n’ Roll’s famed Jungle Room in Memphis to LA. featuring themed beverages, Memphis-inspired bites, live music happens Wednesday, April 3-5th from 7-10 p.m. Truly L.A, 216 S. Alameda St., Los Angeles, CA 90012.
