Beyond Superficial: Landing Int’l Summit Brings Meaningful Dialogue Into the Future of the Beauty Industry

Landing International, a B2B technology company using digital tools to propel retail’s future towards greater representation and empowerment, is hosting the beauty industry’s first two-day “Voices of Beauty” summit at the California Market Center on May 28 and 29.

“This isn’t just a conference: it’s a collective movement to redefine the future of beauty.”

Voices of Beauty brings together the industry’s leading voices—brands, retailers, and experts—for a powerful exchange in support of a more diverse and equitable beauty industry landscape. Discussions will delve into fostering inclusive workplaces, developing products that cater to a wider range of consumers, and crafting marketing strategies that celebrate all forms of beauty.

Landing International, a minority and women-led company recognized by Fast Company as one of 2022’s most innovative, collaborates with over 400 beauty and skincare brands and nearly 100 leading global beauty retailers like Ulta, Target, Nordstrom, and JCPenney. Their award-winning SaaS sales enablement tools empower brands to thrive in stores, benefiting retailers, beauty advisors, and ultimately, the beauty consumer.

“As leaders, we have the power to shape how beauty is perceived,” says Sarah Chung Park, CEO and Founder of Landing International. “This summit aims to spark conversations that ensure everyone feels confident and beautiful in their own skin.”

The summit boasts powerhouse speakers from brands like Glossier, FORVR Mood, Tower 28, Live Tinted, Sweet July Skin, and PHLUR, alongside representatives from retailers including Ulta, Forever21, JCPenney, FabFitFun, Credo, and beauty publications like Allure, Cosmopolitan, and Refinery29.

Industry Pro’s Only

Here’s what beauty industry professionals who attend Voices Of Beauty should expect:

Day 1: Retail Bootcamp

The first day is dedicated to upskilling and supporting beauty founders who champion diversity and representation. This founder-led event provides a collaborative space to connect with peers, editors, buyers, and influencers.

Day 2: The Formal Summit

Day two features moderated panels, fireside chats, and insightful discussions on navigating the beauty industry with a focus on diversity. Attendees will gain valuable knowledge on reaching diverse consumers, overcoming media barriers, promoting accessibility in beauty, and adapting to the evolving retail landscape.

This ticketed event, open to beauty brands, retailers, and service providers, takes place Wednesday and Thursday, March 27th–28th, in downtown LA at the California Market Center, 110 E. 9th St., Los Angeles, CA, from 9 a.m. to 5 p.m.

Author: Keri Freeman

Military mom and proud parent, artist, writer, musician and film maker. Cocktail connoisseur. Publisher of DTLA Weekly.