The Los Muertos 5k celebrating Day of the Dead is a vibrant 5k run that takes place in Downtown Los Angeles. Thousands of families and friends gather together in a fun atmosphere to remember loved ones that have passed in this rich cultural tradition.
The event takes place on Saturday, November 1, 2025, and is expected to draw 4,500 attendees to take part in the fun run and finish line festival for loved ones who have passed.
Photos courtesy Generic Events
Festivities and traditions include face painting and decorating altars with bright orange marigold flowers, candles, photos, and other memorabilia.
There will also be an official Community Altar for participants to decorate, a pre-start purification ceremony with traditional Aztec dancers, and a post-race festival complete with mariachi bands, folkloric dance groups, and stilt walkers honoring art, music, and community.
Los Muertos will benefit the Olvera Street Merchants Association Foundation, whose goal is to preserve and promote the traditional, historical, cultural, and educational events and programs that have taken place on Olvera Street for over 85 years.
Los Muertos 5k is managed and promoted by Generic Events, a full-service experiential agency that unites communities through large-scale active lifestyle events. Operated by the husband and wife team of Michelle and Brennan Lindner, Generic Events also produces the Turkey Trot Los Angeles, Santa Monica Pier 360 Ocean Festival, Pasadena Triathlon, and Venice Beach Half Marathon and 5k.
Photos courtesy Generic Events
“It is important to take care of our communities. The Olvera Street Merchants Association Foundation provides programs and services for the people of Los Angeles. We are happy to do what we can by helping raise money for their organization so they can continue their work, especially given the current political backdrop that is permeating the country,” said Co-Producer Michelle Lindner.
The race starts on Main Street in El Pueblo de Los Angeles Historical Monument, the oldest section of Los Angeles and home to Olvera Street.
The course runs through lower Chinatown and past the recently upgraded Los Angeles State Historic Park. The top three runners of their genders will be awarded a unique hand-painted skull trophy.
Sponsors include The Los Angeles Rams, Barralitos, Lisinski Law (experts in immigration), BAZIC Products, GOYA, and Longo Toyota/Longo Lexus as the exclusive automotive partner of this year’s event. Be sure to stop the DT Weekly Booth. As official media partners, there will fun games, giveaways from our members and winnable gift cards from local restaurant bars with prizes that start with “M” and end in “Rita”.
Photos courtesy Generic Events
The event is on Saturday, November 1, 2025. The schedule is: 6:00 a.m. – Pick Up Bibs / T-Shirts, 8:00 a.m. – 5k Start, and 9:00 a.m. – Music, Awards, and Enjoy the Festival. The location is Olvera Street, 845 N Alameda St. Los Angeles, CA 90012. www.genericevents.com.
