Get ready, Downtown Los Angeles! The LA Tourism & Convention Board is the city’s biggest cheerleader, and they’re all set to tell the world just how amazing it will be when the World Cup and Super Bowl LXI come to town.
This week, the Los Angeles Sports and Entertainment Commission (LASEC) announced a partnership with the Los Angeles Tourism & Convention Board (a.k.a. DiscoverLA) that will grant the hospitality nonprofit exclusive rights to use official branding materials to promote FIFA World Cup and Super Bowl LXI.
Check out the players…
LASEC is a non-profit organization officially designated to attract, secure, and support high-profile sports and entertainment events in Los Angeles and serves as the lead for the Los Angeles World Cup 2026 and Super Bowl LXI host committees.
The LA Tourism and Convention Board (LA Tourism) is a non-profit organization that represents over 1,000 local tourism-related businesses and is dedicated to marketing Los Angeles as a leading global travel destination.
“We are delighted to be teaming up with LA Tourism to showcase our region’s vibrancy and amazing communities while creating an unforgettable World Cup experience for tourists and Angelenos alike, bringing significant economic, cultural, and community benefits to Greater LA,” said Kathryn Schloessman, President & CEO, Los Angeles Sports & Entertainment Commission. “Together, we will create unforgettable experiences for the upcoming major events that will deliver lasting positive impact for our incredible, resilient region.”
Adam Burke, president and CEO of the Los Angeles Tourism & Convention Board, stated, “Los Angeles continues to solidify its place as one of the world’s premier sports capitals, and we are honored to be named as Host City Supporter and the Official Tourism Board Promoter for the Los Angeles World Cup 2026 Host City and Super Bowl LXI Host Committee. Tourism is a vital industry in our community, and sports tourism is one of the fastest-growing sectors. Whether you’re visiting for the first time or returning to explore more, LA is ready to roll out the red carpet and showcase everything our region has to offer.”
With the Los Angeles World Cup Host Committee aiming to deliver a premier FIFA World Cup 26™ experience and the Los Angeles Super Bowl Host Committee dedicated to delivering just as much splendor with Super Bowl LXI, the partnership will involve the creation of resources offering destination information, tips, and event calendars for cup matches, fan celebrations, watch parties, and activities surrounding the games, aiming to provide the ultimate resource for where to stay and play in the LA area.
Get ready, DTLA Hospitality Gurus – It’s almost game time.
LA Tourism plans to leverage these events to promote the region as a major sports and entertainment hub, encouraging visitors to extend their stay beyond the games and experience the city. https://discoverlosangeles.com
