In Los Angeles, cars are more than machines—they’re identity, architecture, and storytelling on wheels. Nowhere captures that spirit better than the Los Angeles Auto Show, returning to the Convention Center this November with ten days of speed, spectacle, and design that moves people as much as it moves metal.
The Scene: A City That Runs on Motion
Photos courtesy LA Auto Show
From the minute you walk into the Concourse Hall, the hum is electric. This year’s SPARQ Hall returns as the heartbeat of the show—an evolving, multi-day exhibit that celebrates the soul of car culture in Los Angeles. Visitors can step into the world of hypercars and Formula 1 machines, iconic vehicles from Fast & Furious and Need for Speed, and one-of-one designs that feel more like sculpture than engineering. For collectors and dreamers alike, the SPARQ collection, featuring highlights from the Petersen Automotive Museum, is a love letter to the West Coast’s obsession with innovation and aesthetics.
What to See: The Must-Visit Exhibits
Los Angeles has always treated cars as culture—fashion, rebellion, sustainability, and identity rolled into one. At SPARQ’s rotating exhibits, visitors will see how cinematic vehicles, custom builds, and hypercars intersect with streetwear, music, and film. Expect installations designed for social sharing, but layered with storytelling—each model reflecting a moment in time and the city that built it.
Experience an immersive showcase of Los Angeles car culture, with movie icons, one-off builds, and futuristic concept cars. Expect pieces rarely seen outside private collections, including hypercars that redefine aerodynamics and power.
Petersen Museum comes to Downtown
The Petersen highlights part of its world-class archive during the LA Auto Show—classic silhouettes from the golden age of design meet concept cars that hint at the next century.
Test Drives and Creator Studios
Get behind the wheel of electric leaders like Lucid, Kia, Honda, and Rivian, or head underground to the Creator Studios, where automotive designers and digital artists merge physical craft and virtual creativity.
On the Main Stage
Photos Courtesy LA Autoshow
The 2025 AutoMobility LA Main Stage, presented by Cox Automotive, will open with a special conversation: “Powering Dreams — Honda and the LA28 Games Unite for the 2028 Olympic and Paralympic Games.” Taking home the GOLD, the panel will highlight Honda’s landmark partnership with the Olympic and Paralympic Games Los Angeles 2028, a collaboration that underscores both the company’s Southern California roots and its enduring spirit of innovation.
“Few events embody the perseverance, self-belief and challenging spirit required for success quite like the Olympic and Paralympic Games — qualities that align perfectly with the longstanding Honda global brand slogan, The Power of Dreams — how we move you,” said American Honda Assistant Vice President of Marketing Jennifer Symington. “Our partnership with LA28 and Team USA is about supporting the home team; honoring the community Honda has called home for over 65 years. Honda is proud to bring our innovative solutions to the Games and help the world’s greatest athletes deliver a world-class experience for the world’s greatest fans.”
Hosted by Juliette Ferrara, head of industry, automotive, at SiriusXM Media, the main stage programming will feature keynotes, dynamic panels, and live Q&As sessions streamed in real time worldwide via CarBuzz, the official broadcast partner of the AutoMobility LA Main Stage.
The Future of Electric Vehicles
From Honda x LA28 to AI and the Future of Automotive, the programming lineup blends the art of motion with the science of what’s next including the Future of EVs.
Lucid’s Marc Winterhoff has redefined expectations for luxury electric vehicles, blending performance, design, and innovation. In this session, Marc Winterhoff, interim CEO of Lucid, will share the company’s strategic vision for premium mobility in a market that continues to expand rapidly.
Do We Trust Autonomous Vehicles Yet?
Presented by PAVE, with 2025 marking a banner year for autonomy, this panel will explore the progress made and the road ahead. Stephen Hayes, VP of autonomous at Lyft, will join fellow executives to discuss technology milestones, regulation, and consumer trust.
“Autonomous vehicles have had a banner year, from expanded pilots in U.S. cities to a newly proposed regulatory framework,” said Tara Andringe, executive director, PAVE. “As 2025 comes to a close, AutoMobility LA provides the ideal stage to bring together industry leaders and policymakers to reflect on progress, address public concerns, and chart the road ahead.”
Just How Will Artificial Intelligence Transform Automotive?
“Every role in the automotive industry will be fundamentally changed by AI, and the question isn’t whether this transformation will happen, it’s whether you’ll lead it or be left behind. Partnering with AutoMobility LA’s Main Stage gives us the platform to share how Cox Automotive has moved AI solutions from pilot to production, demonstrating what’s possible, this conversation deserves the biggest possible audience because the competitive advantage goes to those who act first.” – Cox Automotive.
This main stage time slot will discuss how Artificial Intelligence is rapidly reshaping the automotive ecosystem. Marianne Johnson, EVP & Chief Product Officer at Cox Automotive, and David Foutz, VP of enterprise client management, will explore how AI is being applied today to streamline retail, transform operations, and enhance customer experiences.
Future of Air: Electrification in Aerospace
Ken Karklin, CEO of Pivotal.aero, will spotlight how aerospace electrification is evolving, and how lessons from urban air mobility and aerospace engineering are moving from concept to reality.
“Electric flying vehicles are no longer science fiction; they are here, giving scores of people new access to the skies,” said Ken Karklin, CEO of Pivotal.aero. “In the light eVTOL and civilian powered-lift categories, Pivotal aircraft remove the constraints of runways and unlock new freedoms — from recreation and short-hop travel to vital public safety missions. Over the coming years, you will see a new transportation ecosystem take shape, built on the foundation of electric vertical takeoff and landing vehicles.”
Future of Sea: Reinventing Boating with ARC
Co-founder and CEO of ARC Boats, Mitch Lee, will highlight how electrification is unlocking a new era for boating, drawing on lessons from aerospace, automotive, and software engineering to deliver vessels that outperform what’s currently on the water.
“Marine has been one of the slowest industries to modernize, but electrification demands engineering rigor,” said Mitch Lee, co-founder and CEO of ARC Boats. “We’re pulling talent and expertise from rockets, EVs, and satellites to electrify boats in ways that enhance everything people love about being on the water while removing the pain points. Boating should be about fun, not frustration — and by going electric, you get better performance, whisper-quiet rides, and dramatically simpler ownership.”
AutoMobility LA: Where Innovation Meets Influence
Before the public rushes in, AutoMobility LA kicks off November 20 as the industry’s media and influencer preview day—where automakers and visionaries unveil what’s next. Expect major vehicle debuts from Kia, Hyundai, and Volkswagen, a headline session with California Secretary of Transportation Toks Omishakin, and a live panel exploring the creative partnership between Honda and the LA28 Olympic Games.
Electric mobility takes center stage with Lucid Motors, Rivian, and Volvo, while new energy brands explore AI’s growing role in transportation. This year’s theme—“Innovation meets influence”—comes alive on stage and behind the wheel, where guests can test-drive electric vehicles across downtown’s streets.
The LA Auto Show takes place at Los Angeles Convention Center, November 21–30, 2025 (AutoMobility LA on Nov. 20) laautoshow.com
