Dodgers Parade Generates Los Angeles Pride & Instant Commerce for Downtown Businesses

Oh boy! The Los Angeles Dodgers secured their ninth World Series title, marking a truly phenomenal back-to-back championship run. The dramatic victory came with a hard-fought, eleventh-inning, 5-4 comeback against the Toronto Blue Jays in a thrilling Game 7—a game that had the world on its eleven-inning, overtime seats.

This colossal win deserved a massive, organized celebration, and downtown Los Angeles was ready for the task.

Dodger Stadium, located just northeast of DTLA, was the launch point. The Dodgers were coming to town. For the less-than-two-mile drive, they packed their friends and family atop six double-decker buses and made their way via police escort to Temple and Grand to begin their official parade route down Grand Avenue to 5th Street. Waiting for them were hordes of fans who had arrived as early as 5 a.m. for front-line access to the parade that would commence around 10 a.m.

Dodger Parade on Bunker Hill

The triumphant players, some even shirtless and all showing palpable endearment for the fans, stood atop the double-deckers. They looked down on thousands as they headed south down one of DTLA’s most prestigious roads, Grand Ave, where The Music Center, Colburn School, Broad Museum, and MOCA became their celebratory backdrop. As the buses passed, the crowds below generated an overwhelming wave of positive energy, as if the entire city were being sprinkled with a ray of positive cosmic dust.

The sheer scale of the event was remarkable; Mayor Karen Bass and city officials reported that the Championship Parade drew an estimated quarter-million exuberant Dodgers fans into the heart of Los Angeles. This vast throng, a sea of blue and white, represented not just an army of fans but an army of consumers, flooding local businesses, transit systems, and vendors with unprecedented demand for everything from commemorative merchandise to celebratory food and drinks.

Union Station – photo courtesy of Metro

From the Eastside to the Westside, everyone was happy; it seemed like another perfect day. The collective atmosphere was infectious—a massive, peaceful, and unifying catharsis after a challenging year. These were L.A. natives, the children of Dodgers fans whose parents had made it a family tradition built on home runs, Dodger Dogs, beers, and legendary heroes like Orel Hershiser, Freddie Freeman, Fernando Valenzuela and Shohei Ohtani and Yoshinobu Yamamoto, the Los Angeles Dodgers’ dynamic duo who had just helped lead them to victory.

Influencing the next generation, children accompanied their parents, ensuring the Dodger heritage would surpass the ends of time, all while cheering on the team that embodied Los Angeles, set to the echoing anthem of Randy Newman’s iconic “I Love L.A.”

Fans on 7th and Grand photo Keri Freeman

This joyous sound, mixed with the distinctly L.A. flair of pop-up DJs, customized cars, trucks, and bikes, filled the streets.

As the crowd dispersed, the focus shifted to the local businesses who were waiting for them. The commercial impact of this influx of people was immediate and profound as fans packed the Metro rail lines, stopping along the way at local shops, restaurants, and grocery outlets. Any establishments within walking distance of Metro Station from the Grand Central Market and Naturewell Juice Bar in the Historic Core, La Placita at Olvera Street, from Whole Foods at 7th and Metro to Loftway at South Park’s Social District, their patronage surged with parched, jubilant fans ready to spend.

Grand Central Market turned Dodger Blue

Meanwhile at Dodger Stadium

Simultaneously, the focus shifted to the sold-out, ticketed celebration held at Dodger Stadium. This rally, beginning shortly after the downtown march, maintained the commercial momentum with huge sales of World Series merchandise and concessions. City Council Member Ysabel Jurado was among the local dignitaries participating in the stadium ceremony. On the field, the team provided the emotional content, with stars like Shohei Ohtani promising fans another ring and World Series MVP Yoshinobu Yamamoto declaring his love for the Dodgers and the city. In a poignant, high-profile moment, recently retired legend Clayton Kershaw addressed the fans, thanking them for 18 years and confirming he was now a “champion for life.”

DJ Mustard brings out the Dodgers with a bit of Kendrick Lamar and Dodger Fan frenzy at Dodgers Ceremony at Dodgers Stadium

The whole event, from the merchandise sales and transit fares to the packed restaurants, demonstrated that winning a championship is not only a source of civic pride but a significant, welcome economic stimulus for Los Angeles. Thank you, Dodgers! Now bring on the Olympics!

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Author: Keri Freeman

Military mom and proud parent, artist, writer, musician and film maker. Cocktail connoisseur. Publisher of DTLA Weekly.