Have you ever seen City Hall light up in red or purple and wondered why? Or witnessed the 73 story electric spine of the Intercontinental Hotel change from white to rainbows once the sun goes down. Well, thanks to modern technology, these modern marvels have the ability to change their appearance with the flip of a switch to commemorate holidays, events, people or important causes.
City Hall lights up for LA For All launch 2022 – Photos courtesy by LA For All
While it’s common to see an individual landmarks light up for the night, Downtown Los Angeles is about to witness a unique spectacle. For the third year, the award-winning “LA is For Everyone” campaign will announce its presence with more than a dozen iconic landmarks illuminated simultaneously.
From Friday, September 27th through Sunday, September 29th, these DTLA giants – the U.S. Bank Tower, Union Station, LA City Hall, the InterContinental Hotel, Ritz-Carlton, BMO Stadium, LA Coliseum, 2nd Street Tunnel, and USC’s Galen Center digital board – will all light up together, glowing in a vibrant display of solidarity.
Group photo LA For All launch – Capri Maddox (far right)
This dazzling mosaic of colors isn’t just beautiful; it’s a powerful statement celebrating LA’s incredible diversity and sending a clear message: LA is for everyone.
Capri Maddox is the Executive Director of the Los Angeles Civil + Human Rights and Equity Department (LA Civil Rights) is the greater of the award winning marketing campaign. Appointed in 2020 by Mayor Eric Garcetti, she is the first Executive Director to address systemic racism and bias in the areas of commerce, education, employment, and housing.
“Since 2020, LA Civil Rights has worked to protect Angelenos from hate and discrimination,” says Director Capri Maddox. “This illumination celebrates three years of fighting hate and building an inclusive LA for All.”
What is hidden in the dark must come out in the light.
Photos courtesy by LA For All
The LA Civil Rights Department created and launched the LA For All campaign in 2020 as hate crimes were rising across the region. The campaign has since grown to include 21 languages and has been displayed in over 10,000 throughout Greater Los Angeles, including trains and buses, city parks, libraries, and hundreds of local businesses. The campaign also won the Bronze Award from the American Advertising Federation’s Los Angeles Competition.
6th Street Viaduct – Photos courtesy by LA For All
This three-night spectacle, shining a light on unity, is a testament to LA’s vibrant spirit and unwavering commitment to inclusion. www.LAisForEveryone.com
