DCBID Invest in New Purpose and Branding as DTLA Alliance

In a move symbolizing growth and change, the Downtown Center Business Improvement District (DCBID) is rebranding itself as the DTLA Alliance. This shift marks a new beginning in an on-going journey, aligning with the evolving dynamics of Downtown Los Angeles and reflecting the importance of community and partnership.

Since their inception in 1998, the DCBID has been instrumental in the renaissance of Downtown Los Angeles. Over the years witnessing remarkable transformations, helping to turn the area into a bustling hub of commerce, culture, and community. Today, as the DTLA Alliance, the entity is poised to build upon this legacy, adapting to new opportunities and challenges.

Their mission remains steadfast: to create a vibrant, thriving, and dynamic Downtown LA, but thier approach is evolving. By placing a new emphasis on placemaking, aiming to enhance the experience of DTLA’s public realm through events, activations, and art their strategy goes beyond beautification to creating spaces where people feel connected, engaged, and inspired.

The guiding principles of the DTLA Alliance strategic plan — “Improving the Place and Experience; Building Community and Coalitions; Telling the Story and Shaping the Narrative”.

By enhancing the physical environment and social fabric of Downtown LA, DTLA Alliance aims at fostering a more welcoming and inclusive community.

DTLA Alliance will be elevating their advocacy role, coordinating with stakeholders and partners to advance initiatives that promote the economic, social, and environmental vitality of Downtown LA.

Understanding the importance of representing the DTLA community, DTLA Alliance aims to ensure that Downtown LA continues to be a place where businesses and workers thrive, residents enjoy a high quality of life, and visitors are compelled to return.

“We are excited to embark on this journey. The DTLA Alliance is more than a name change; it’s a reflection of our evolving identity and our aspiration to be at the forefront of urban innovation and community building. Together, we can shape a future for Downtown LA that is as dynamic and vibrant as the city itself.” – Nick Griffin, DTLA Alliance.

Author: Hanny Playa

Lover of all things music. Seeker of the highest frequency. When I’m not writing or attending concerts I’m marching to the beat of a different drum.